Clik here to view.
Tales From the Trenches
Steve Campbell Orion Marketing Marketing without strategy is like throwing mud against a wall and seeing what sticks. Strategy brings focus and focus drives execution and execution delivers results...
View ArticleClik here to view.
Growing in the Asia-Pacific Marketplace (Part 2)
Go Big or Go Smart? By Stephen Perrenod, Ph.D., Orion Marketing In the first entry of this 3-part series we discussed a Go Big strategy versus a Go Smart strategy, and looked at some rather surprising...
View ArticleClik here to view.
BranchOut or LinkedIn?
by Joanne Masters, Orion Marketing Have you recently received a BranchOut invitation to expand your network from one of your friends on Facebook? I did this week and learned about a new (or at least...
View ArticleClik here to view.
Growing in the Asia-Pacific Marketplace (Part 3)
Go Big or Go Smart? (Part 3 of 3) By Stephen Perrenod, Ph.D., Partner This is the final entry of a three-part blog series on Growing in the the Asia-Pacific (APAC) marketplace. In the first entry we...
View ArticleClik here to view.
Think Hollywood for an Effective Technology Pitch
By Cindee Mock, Orion Marketing If you’re a screenwriter, you need to successfully pitch your idea for a new film or TV show to Hollywood producers. Likewise, if you’re a start-up, you need to sell...
View ArticleClik here to view.
Avoid “Sterile” Communications
By Cindee Mock, Orion Marketing Anyone who knows me knows that I’m obsessed with food. A while back, I was listening to a weekend radio show that featured Food Maven Joyce Goldstein. She was...
View ArticleClik here to view.
Infographics for Beginners
By Cindee Mock, Orion Marketing I’m a visual person, so I appreciate when information is conveyed via pictures. Infographics are very popular these days and I wanted to create an infographic for one of...
View ArticleClik here to view.
How to Stand Out in a Crowd
By Cindee Mock, Orion Marketing A simple trip to the grocery store will show us the overwhelming choices we face each day. When I enter the supermarket, there are more than 38,000 different items to...
View ArticleClik here to view.
Should Businesses Still Use Wire Services? (If so, which one?)
By Cindee Mock, Orion Marketing Whether it’s Twitter or YouTube, social media tools allow businesses to instantly publish to the world and share information broadly. So do we still need to use wire...
View ArticleClik here to view.
Cheat Sheet for Sizing Social Media Images
By Cindee Mock, Orion Marketing I just attended another seminar by Mari Smith and was reminded of this helpful cheat sheet for social media images from Luna Metrics. If you’ve experimented with trying...
View ArticleClik here to view.
Has Your Facebook Fan Reach Declined?
By Cindee Mock, Orion Marketing If you’re a Page Admin for a Facebook brand page, have you noticed lower reach and engagement numbers lately? Facebook changed its Edgerank algorithm on September 20,...
View ArticleClik here to view.
Infographic: When is the Best Time to Send Email?
By Cindee Mock, Orion Marketing When is the best time of day to send an email blast? Check out this infographic from GetResponse. Here’s the bottom-line, per GetResponse: Emails have the best results...
View ArticleClik here to view.
Get Your Website Analytics via Weekly Infographic!
By Cindee Mock, Orion Marketing There are many tools that help you easily create infographics (easel.ly, piktochart, venngage, among others). One of the tools we use, visual.ly, recently introduced...
View ArticleClik here to view.
Dictionary of Numbers: Nifty Tool to Make Numbers Meaningful
By Cindee Mock, Orion Marketing Large, abstract numbers have always mystified me. For example, $25 billion sounds like a lot, but it’s beyond my range of comprehension. Now you can use Dictionary of...
View ArticleClik here to view.
Best Time to Launch an Online Survey?
By Cindee Mock, Orion Marketing When do you think people are most likely to fill out an online survey? Weekdays or weekends? Early morning or late afternoon? Knowing when people are most likely to...
View Article“Big Rules of Marketing” Presentation on SlideShare
By Shahin Khan, Orion Marketing: As you set your marketing strategies, take a look at the full slide deck that covers 14 of our “Big Rules of Marketing”, available on SlideShare. Some of our clients...
View ArticleOne Chart to Rule them all – Infographic Shootout Part 2
By Mack Ortis, Orion Marketing As some of you know, I’m a visual learner. Point being, I LOVE infographics! A few years ago, my colleague wrote a short blog about Infographics for Beginners. But a lot...
View Article
